Marketers are intensely clever individuals. They’re always coming up with ways to get people to spend money, even when there might be some reluctance to do so. You’ve seen most, if not ...
In marketing parlance, it’s called the “up sell” and sometimes the side-sell, and its purpose from your company’s point of view is to do just what the title of this piece says. ...
It’s an interesting question, and one that managers everywhere would love a definitive answer to, because that’s an easy fix. If all it takes to improve performance is a shirt and tie, ...
Entrepreneurs are a breed apart. The entrepreneurial spirit is not something you can teach; you’ve either got it or you haven’t. Having said that, technology can help to sharpen and enhance your ...
One of the biggest problems facing any business is how to handle customer support. Most businesses take the wrong approach towards customer support; they treat it as overhead or expense, when it ...
Attention Target shoppers, we regret to inform you that up to 40 million of you may have had your credit card information stolen, and up to 70 million may have had some, ...
First things first, if you haven’t heard of hashtag shopping, you’re not alone. A month after its roll out, it had less than four thousand users, so it’s not like it’s an ...
E-Commerce and auction giant eBay confirmed yesterday that the website did indeed take a hit from hackers, and that the database that contains user passwords and usernames was compromised. At the ...
It’s a tough world out there in business today. You work hard at your business, and you value your staff – their abilities, their dedication to their jobs, and their loyalty to ...
It may be somewhat more appropriate to call this article, “How Instagram Changed The Internet.” I say that because Instagram’s surging popularity was the primary reason for both the recent FaceBook redesign, ...